About us

Vision

“To reignite the heart of Indian retail—empowered, thriving Kirana stores—by ensuring that every neighbourhood shopkeeper competes on equal terms with big retail chains and quick-commerce platforms.

To create a future where every small shop in India thrives—empowered with fair prices, direct access, and the strength to stand tall beside the biggest retail giants.

We envision an India where no kirana store struggles to compete, where local trust meets modern efficiency, and every family benefits from affordability without compromise.

”

Mission

“At Zarano, we enable local Kirana stores to access FMCG products at the same prices as large retail chains, supported by fast, reliable delivery and transparent operations—equipping them to offer competitive value and remain the first choice in their communities.

To bridge the gap between manufacturers and neighborhood retailers by building a transparent, tech-enabled distribution network that brings down costs, boosts margins, and keeps local shops at the heart of Indian commerce.

We’re on a mission to democratize access to FMCG products—removing inefficiencies, empowering shopkeepers, and ensuring that the benefits of scale and speed reach the grassroots of Indian retail.

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Brand Story

When Zarano was founded, we saw a troubling shift in India’s retail ecosystem: beloved local Kiranas were losing ground to big-box supermarkets and instant-delivery apps offering deep discounts and flashy tech. These neighbourhood anchors—entrepreneurial, trusted, and community-centered—were struggling to match the scale and pricing of organized retail.

In every corner of India, behind dusty counters and faded shutters, there’s a kirana store run by a family who knows your name, who’s seen you grow up, and who trusts you enough to let you pay later.

These shopkeepers are the soul of Indian retail. But over time, their profits have shrunk. Big retail chains and complex supply systems pushed them into a corner—offering less choice, longer delivery times, and higher prices.

Zarano was born to change that.

We saw the imbalance and asked, “Why should only big players get big prices?”

What if we could go straight to the source—buy directly from the makers—and bring those savings to the smallest of shops?

Zarano isn’t just a distributor.

We’re a movement. A rebellion against the old ways that left small businesses behind.

We’re here to restore the power of local, using technology, relationships, and empathy as our tools.

Because when the kirana shop wins, the community wins.

When products are affordable, families win.

And when fair access meets smart logistics, India wins.

Zarano is not just a company.

It’s a promise to bring power back to the people who built Indian retail—one shop, one family, one delivery at a time.

Rather than letting this end local commerce, we asked: What if Kiranas could get products at the same cost as big retail chains? What if timely delivery and supply were no longer privileges of big players, but the standard for every store?

So we built Zarano: a B2B FMCG platform that aggregates demand, negotiates bulk pricing, and delivers efficiently across neighbourhoods. We simplify procurement, remove hidden markups, and ensure every Kirana has access to:

✅ Fair pricing — the same rates as big chains, thanks to pooled buying power

🚚 Fast distribution — so shelves are restocked when needed

📱 Transparent operations — allowing shopkeepers to plan confidently

🌱 Store empowerment — enabling local shops to compete, not just survive

We believe in empowering Kiranas by solving real challenges—not adding complexity.

Zarano’s journey is rooted in a single truth: when local stores thrive, communities thrive too. Every delivery, every price, every relationship is built with a single purpose—to ensure Kirana stores remain the trusted, accessible, and vibrant hubs of Indian retail.

🔗 How We Do It

Bulk Procurement – Aggregation unlocks big-player pricing

Efficient Logistics – Smart routing and fulfilment ensure speed and reliability

Full Transparency – No hidden fees, no surprises

Localized Support – Tech and training tailored to store needs

Empowerment Ethos – Supporting pricing strategies, community trust, and store sustainability

🛡 Why It Matters

Defending Local Economies: Kiranas employ millions and are linchpins in neighbourhood life.

Curbing Quick-Commerce Disruption: By matching prices and delivery, Zarano puts power back in local hands.

Preserving Choice & Trust: Consumers enjoy convenience without losing the familiarity and flexibility of Kirana stores.

✅ Zarano in One Phrase

“Big chain pricing • Quick delivery • Transparent operations • Local empowerment.”